Sunchips bag - Loud AND PROUD

Oh Sun Chips...How I love your multigrain taste and your Harvest Cheddar flavor is like the crack of the chip world. I really don't care if your ingredients are healthier for me or not (54 grams of fat anyone?) but I like to think that the whole grains are really givin' my body the love because they sure are giving my tastebuds some lovin'.

Now, Imagine my surprise when I learn that my beloved Sun Chips have made a compostable bag! WOOHOO world! Now I can buy the most ultimatelytastey chips in the whole world and not feel bad about throwing away the bag. So I do just that and first off I think "HOLY MOLY this bag is loud!" I had to go into the kitchen at work and pour the chips on a plate so I could eat them. 

However, I didn't really give this event much thought. I mean...so what? It's a loud bag, but it will biodegrade fast and turn into dirt. I can't complain about that. Though it seems that my fellow Americans took this loudness a bit too seriously. According to the Facebook page: I'm sorry but I can't hear you over this Sun Chips bag Frito-Lay, maker of Sun Chips, is considering switching back to the normal bag because of secret snackers. (Article at bottom).

Here are a few comments from the site.

Negative:

• "My hubby said not to buy them anymore because of that bag...."
• "I'll be honest-I love the fact they were trying to go green...but that thing is SO annoying!"

Positive:

• "Dump them into a tuperware container and get over it."
• "oh yes because a little noise is way less important then the filling of our landfills. If they switch back, I wont eat them again."
•  "Score: tender ears of the consumer: 1 the Environment: 0"  (sarcasm= positive?)

Smart Facebooker?

"....I suspect that, if these bags break down in a few months, that really limits their shelf lives - especially if the chips were packaged more than a few weeks since the bags were manufactured. And what breaks them down? Do they break downs with moisture? Does a humid environment like Nashville in August shorten the life of those bags? Frankly, I think it was a good idea, but probably didn't work very well."

Maybe the smart Facebooker does have a point. I don't presume to understand how plant-based products work fully, but I can see a valid concern here.  And when you combine that with the noise factor, should Frito-Lay drop its loud bag in favor of garbage dump clogging pastic? Um...NO! Hello people! Really? Did anyone say yes to this? If you did I'm ashamed of youz!  However, there is talk of discontinuing this bag. There is also research going on to reduce the noise factor. I like that latter and I hope they continue with being earth-friendly rather than indulging lazy, overly-sensitive, salt-and-fat-loving Americans. 

I am just here to give some of the love back to Sun Chips and to send my encouraging voice out through the blogosphere. YOU GO, SUN CHIPS! Let's hope these negative complaints dissolve as quickly as your awesome bad in a compost heap!

You can read more about the bag's challenges HERE. 

P.S. what do I have to do to become a secret snacker? ROCK!


EDIT: Apparently Sun Chips ran away like a scared little girl from all the "bag's-too-loud whiners". Now the only bag that's compostable (according to their Garden Salsa and Harvest Cheddar bags) is the original "blue" flavor. Which is still good but way inferior to the other two. Way to drop the ball on that one, Jerkfaces...